Clients often ask, “Is a Website a must have before I look to include video in my marketing mix?” The good news here is that you don’t have to wait. The power of video is at your fingertips. You can add it to your social media channels pre-website launch. Learn the why, how, and grab a piece of video media pie!
The why is in the ROI. Just ask marketing professionals. 52% worldwide name video as their go to communications vehicle because it yields the best ROI (Syndacast).
Now, I have a website of my own of course. And I appreciate that it is a vital business tool necessary to grow a brand. On the other hand, a review of my own business process, which places video in the marketing driver seat, has been eye-opening! Results show me that plenty of first-time client contacts have never paid a visit to my website. Instead, they reacted and responded to my use of video on alternative social media platforms.
The trick is to customize video, tailor it to complement your content, carry your video message to reach your target audience, add it to your social media platforms, and enjoy the ROI!
There are so many digitized platforms to choose from.
So what are they?
A Landing Page:
A landing page is that first pre-website fixture. Including video in a landing page can increase conversion rate by 80% (EyeView). A Landing Page is a simple one-page sales information driver. It packs lots of lead generation ability! Plug-in video to invite your audience to hang out and enjoy learning about what makes you great.
Facebook Business:
Why not speak to the 500 million people who are watching videos on Facebook every day? (TubularInsights). Create a Facebook Business page that includes the flexibility of page tabs. Think of the tabs as pages on a website. Use them to highlight your brand and the services you offer. It is easy to create, and it is 100 percent free!
Use a free Facebook business page to its fullest capacity. Here are a few Ellie Video ideas:
1. Upload fun and informative videos or create a Facebook LIVE to share your brand.
2. Use the Direct Messenger app to create a custom message to reach your Facebook audience. There are thousands of potential Facebooker’s waiting to become your clients.
In the end, Facebook will reward you for keeping viewers in the Facebook platform instead of launching out to a Website. Instagram:
Don’t forget Instagram. Oh, what a wonderful platform. Where you can really get creative and a little silly or edgy if the shoe fits! Create Instagram stories that keep viewers watching.
Email:
Here are three ways to utilize email with video.
1. An introduction style video. Intro yourself to your potential client by adding it to the signature area.
2. Share it directly when you’re introducing yourself to an individual prospect or business.
3. Add video to a newsletter to build an email base and keep people up to date on what’s new.
Want to know more?
Contact us today to start working on your video strategy.
Until next time have a great week!
Love, Louise and Ellie
