Hope every one is dong well. March is ending like a lamb and April is bursting forth with showers and flowers. I LOVE this time of year. Fresh new, return brightness to our worlds. It is also a time of year of new reports, trade shows, summits…wherever, many ideas, items and important information is being shared.
I attended a summit recently here in Charlotte. One of the keynote speakers was Pam Starr, a representative of Google. She was a wealth of information. Explaining how to get the most out of Google Business Page and how to show up in searches.
Of course I was NOT surprised when she said #1 item for attaching attention is VIDEO. She confirmed my message that I preach all the time video is vital to your digital marketing plan. People are on their phones searching for information. It is much easier for them to view a video then to scroll through reading…
So I did some more research and here are the top 3 videos that attract clients.
TUTORIAL, TESTIMONIAL, INSTRUCTIONAL. {Click link for graphic} All great places to start in order to improve your SEO on the world wide web. Why are these styles so popular and great for raising your SEO? People search for this kind of content. People type into the search bar HOW TO_________, or click on a reviews to check out what kind of service you provide, what do your clients and customer say about you.
This information does fall into two of the styles videos of the LEASH Project.
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E=Explainer great way to produce a How to video or Educational contain.
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H=Hero is for testimonial and review style videos.
Then Pam also spoke about using LIVE style video- She shared a story about a small retailer in Kansas. see details in the video….hint she tripled her revenue incorporating LIVE video. Which, now 3 styles of LEASH Project video style were addressed in this talk. Live video can be effective to reach and engage with you desired audience.
Ready to start planning your video strategy? Schedule time with me.